A luxury brand identity for Amir Koopayeh, an international business coach. The logo combines his initials with a nod to Persian heritage. Refined in gold and black to reflect prestige and clarity.
Proces
The goal was to create a timeless and bold brand identity that blends modern elegance with personal meaning. I designed the logo by fusing Amir’s initials with the Farsi word "Koopayeh" (meaning foothills), symbolizing stability and grounded leadership. The branding extended to print materials like business cards and notebooks, all wrapped in a minimal yet premium palette of gold and matte black — enhancing recognition and trust in high-level business circles.
